PRGN Presents

PR News & Views from the Public Relations Global Network

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Episode 5

 
Published on:

9th Mar, 2023

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About the Podcast

PRGN Presents: PR News & Views from the Public Relations Global Network
Leading a business effectively in today's fast-paced and interconnected world requires expert guidance and a strong communications strategy. The Public Relations Global Network is here to help.
PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, “the world’s local public relations agency.”

Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals.

Whether you're an executive looking to improve your organization's communication strategy or an in-house marketing professional looking to bring in an outside firm to support a specific campaign, this podcast will provide valuable insights on how to communicate effectively and build lasting relationships with customers, staff, and communities around the world.

In each episode, you’ll hear PR professionals and industry experts share valuable insights and perspectives on the latest trends in publicity, media relations, Environmental, Social, and Governance (ESG), crisis management, investor relations, stakeholder engagement, executive thought leadership, and strategic communications.

About your hosts

Abbie S. Fink

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Abbie S. Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of the Public Relations Global Network. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Abbie is often invited to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, crisis communications, and special events management.

Adrian McIntyre, PhD

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Dr. Adrian McIntyre is a founding partner at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms. His broadcasting career began in 1978 at the age of five as co-host of the longest-running children's radio show in California history. Adrian spent his 20s and 30s in the Middle East and Africa as a researcher, journalist, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Today, Adrian helps agency leaders solve the pipeline problem by strengthening their positioning, sharpening their messaging and shoring up their lead generation efforts. He teaches business development teams how to do outreach without the 'ick' by replacing impersonal, intrusive, and ineffective marketing tactics with authentic human conversations.